Telly viewers spend an average of three-and-half hours watching new shows – and old favourites – per binge session, according to research.
The love for re-watching television series is stronger than ever though, with 83 percent confessing to a soft spot for re-watching shows they’ve seen before.
And 32 percent of the 2,000 adults polled tune into their beloved shows several times a week.
Around six in 10 (61 percent) do this due to nostalgia, while 44 percent find comfort in the familiar, and 38 percent simply did not know what to watch next.
This survey, commissioned by free streaming service UKTV Play, also found nostalgia holds a special place in the hearts of 75 percent, making it a critical factor when selecting a TV show.
For those who can’t resist the allure of binge-watching, 67 percent indulge in long TV marathons.
More than a third (35 percent) have stayed up all night to finish a show, and 14 percent have foregone social outings.
While 13 percent have sneakily watched episodes at work.
It also emerged 38 percent revisit all the episodes in every season, while 21 percent opt for only specific episodes they enjoyed the most.
And 17 percent prefer to rewatch only their favourite seasons of the show.
The cult-classic ‘Friends’ continues to hold a special place in our hearts, with 43 percent admitting to watching an episode of the popular show more than twice.
However, British classics still resonated with bingeing adults, with 28 percent watching an episode of Emmerdale more than once and 17 percent checking in on EastEnders’ famous Albert Square multiple times.
The study also found the allure of classic British TV means 19 percent never miss an episode of their favourite soap, while 12 percent watch regularly but occasionally miss a few episodes.
Despite this, 46 percent are also often looking for fresh content.
Paula Fitzgerald, head of digital content at UKTV, said: “We commissioned this survey to gain a deeper understanding of the television viewing habits of Brits.
“It’s clear that television remains a beloved and integral part of people’s lives, with our findings shedding light on the enduring appeal of both classic shows and the evolving landscape of modern streaming platforms.
“We’re thrilled to be at the forefront of entertainment, delivering content that resonates with viewers, whether they’re rediscovering old favourites or exploring exciting new series.”
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