Brits' favourite pizza toppings revealed – including a very controversial addition | The Sun

BRITS' favourite pizza toppings have been revealed – including a very controversial addition.

Pepperoni, roast chicken and pineapple are among the most ordered additional pizza toppings, according to a Domino's study.

This year, there were a staggering 8,062,682 requests for extra pepperoni and 6,641,509 for roast chicken at the chain's 1,200 plus outlets.

And despite the fierce debate about pineapple on pizza, there were 3,633,505 orders for more of it, with this more popular than extra cheese and jalapenos.

Research by the high street pizza chain of 2,000 adults also found there remains a firm divide as to whether the fruit belongs on the Italian delicacy.

Nearly half (48 per cent) said the exotic fruit does have a place on a pizza – with 30 per cent disagreeing and 22 per cent indifferent.



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Pineapple even adds to the notorious North-South divide, with South Wales, particularly the town of Caerphilly, adding the most pineapple across the nation per capita, the internal data showed.

While Northerners stand against pineapple with Sunderland and South Shields adding the least per capita.

Tastes vary drastically across the nation with the North West handling their heat as hot sauce fanatics, more than any other region (16 per cent), while their North East neighbours want the cool and classic garlic and herb dip as the ultimate crust dunker.

Yorkshire and The Humber stick to traditions with a tomato sauce base, and those in Northern Ireland get more adventurous when they need a post hangover pick me up.

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London consumes more pizza than any other region with the average person eating it three times a month.

But the South East takes first place with the biggest single order, a dizzying 1,163 pizzas.

Sam Wilson, of Domino's, said: “Unboxing the UK’s pizza preferences has been as delightful and exciting as opening the lid on your favourite meal.

"Not only have we uncovered the country's favourite pizza choices, but we might finally have an answer to the question that pizza fans have argued over for decades – does pineapple belong on pizza?

“And all thanks to the people of Caerphilly. Not only do they make cracking cheese, but they know their pizza toppings too.

"Whether it’s pineapple or no pineapple, pepperoni or plain old cheese and tomato, there’s no right or wrong way to enjoy your pizza.

“If anything, the research highlights there’s more ways than ever to enjoy a slice of the action.

"As a proven mood booster on match days or satisfying the weird and wonderful tastes of the nation, it can’t be denied pizza is the ultimate crowd pleaser.”

Figures revealed close to a billion slices of pizza have been devoured this year from their stores alone.

We’re also prone to crave the savoury snack for a much-needed mood booster, with the busiest day within the last year revealed to be December 10 2022 – the day England lost to France at the men's football World Cup – when more than 600,000 pizzas were ordered.

It comes after research, carried out via OnePoll, revealed some would be willing to try more unusual toppings, such as smoked salmon and cream cheese (22 per cent), beetroot and goats’ cheese (20 per cent) and macaroni and cheese (19 per cent).

As festive season approaches, 15 per cent even said they wouldn’t mind a bit of reindeer meat adorning the doughy goodness.

Strange habits included scrapping the toppings off and eating them separately to the rest of the dish, eating pizza followed by a scoop of ice cream, and turning the leftovers into soup.

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Sam Wilson, of Domino’s, added: “Whatever's on your slice – whether it’s sweetcorn, pineapple, or even tuna – we love to see our fans make it their own. And that includes how they’re dunking.

"We love creating new and amazing flavours and will keep inventing them to satisfy the growing taste of our customers.”


  1. Pepperoni – 8,062,682 additions
  2. Roast chicken – 6,641,509 additions
  3. Sweetcorn – 5,481,032 additions
  4. Ham – 4,558,847 additions
  5. Mushrooms – 4,326,733 additions
  6. Pineapple – 3,633,505 additions
  7. Onions – 3,573,558 additions
  8. Cheese – 3,330,375 additions
  9. Green jalapenos – 3,104,084 additions
  10. Green and red peppers – 3,007,032 additions

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