Former EastEnders star is unrecognisable without her signature curly hair

Cast your mind back to I'm A Celebrity Get Me Out of Here's 2020's series and you'll likely remember Jessica Plummer. The actress, who was voted out seventh on day 17, also appeared on EastEnders as Chantelle Atkins from 2019–2020, and was a member of Brit girl group Neon Jungle.

You'll probably also know Jess for her incredible hair. The 30 year old mostly keeps her curls looking voluminous and defined, but she's just stunned fans with a beauty makeover that gives her whole appearance a very different look.

"Celebration ready for the launch of new @armanibeauty Si Makeup@valeriaferreiramakeup using @armanibeautyOutfit @giorgioarmani," she captions a carousel of glamorous new snaps on Instagram.

You'd be forgiven for not instantly recognising Jess in the images. Wearing her hair in long and sleek layers while her make-up looks pristine and smoky, the star looks incredible – and fans agree.

"Beautiful hun, didn’t recognise you," comments one, while a second adds: "Hair is amazing".

A third writes: "Wow…..didn't even recognise you…stunning," with a fourth simply saying: "This hair colour!"

Though we're certainly used to seeing the star with her natural curls, this isn't the first time she's tried out a different look. In 2021, Jess partnered up Pantene for the Silky & Glowing range, collaborating with the brand for the "My Hair Won't be Silenced" campaign in a bid to help end discrimination against Afro hair in the UK.

In press interviews, Jess talked about how she previously damaged her hair with bleach and extensions to such an extent that she had to have a fresh start, which meant cutting off her curls.

"It was when I was in the Neon Jungle, roughly around seven years ago, my hair was so badly damaged I had to use extensions to cover the fact that it was so bad. I took out my extensions and I looked in the mirror and the damage was just here, there and everywhere," she told Popsugar.

These days, Jess lets her natural hair texture shine. However, she still likes to experiment with a fresh look like this sleek one from time to time. And it's clear from these recent snaps that her tresses are in perfect condition!

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