WHEN it comes to designer perfume dupes, customers are currently spoiled for choice.
And savvy shoppers on social media have spotted that M&S’s apothecary range is hugely delivering in the perfume department, with plenty of swaps for pricey high-end scents.
According to TikTok user @Skin.Ting in a video that’s racked up nearly 50k likes, M&S’s smokey smelling Warmth Eau de Parfum smells just like Le Labo’s Santal 33.
Le Labo’s cult-fav scent has similar spicy, woody and musky notes as M&S’s version, and is a favourite fragrance of everyone from Sophie Turner to Alexa Chung and Ellie Goulding.
But while the designer scent sells for an eye-watering £157 per 50ml, whereas the high-street version will set you back just £9.50.
And it’s not the only economical alternative on offer in Marks that’s leaving shoppers jaw-dropped.
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The brand’s Pink Pepper scent has exactly the same mix of orange blossom and jasmine mix as Lancome’s fancy La Vie est Belle perfume, with similar base notes of vanilla, amber and patchouli.
The main difference is that while Lancome’s one has a £125 price tag, M&S’s will cost you just a tenner.
There’s also a gorgeous dupe of Chanel’s iconic No 5, which comes in at a rather costly £136 per bottle.
M&S Velvet Amber has similar floral notes with a smooth, warm base – and is priced at just £10 – less than a thirteenth of the price of Chanel’s one.
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And if you’re a fan of YSL’s sexy Black Opium fragrance with its enticing mix of black coffee and vanilla, M&S’s Midnight Blossom offers a similar musky aroma.
The high-street brand describes its £10 version of combining “soft florals and warm, musky undertones”.
Cult-fav Caroline Herrara’s £60 Good Girl also has its own economical alternative: Fresh Mandarin, also priced at a tenner.
M&S describes the fragrance as having the “zingy scent of citrus” with “notes of fruity cassis and orange flower, alongside star of the show, mandarin”.
These aren’t the only dupes on sale in the high-street store that shoppers are swooning over.
There’s a stunning pair of ballet pumps with a £35 price tag, that look just like swanky label The Row’s Ava pair which fetch £800.
A gorgeous pair of chunky loafers have also caused a tizz because of their remarkable similarity to a £650 Bottega Veneta pair of clogs, despite coming in at a whopping £600 less.
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