Missing out on top four finish will mean Manchester United lose £10m

Manchester United will lose £10MILLION in sponsorship revenue every year if they fail to qualify for the Champions League from 2025… with penalty clause included in adidas deal 

  • Manchester United could lose £100m should they not make Champions League 
  • A new kit deal means they will lose revenue should they not finish top four 
  • Man Utd are NOT good enough to have a ball-playing keeper – It’s All Coming Up

Manchester United will lose £10million a year in sponsorship revenue for every season they fail to reach the Champions League from 2025.

Mail Sport has discovered that a penalty clause has been included under the terms of the club’s renegotiated 10-year agreement with adidas.

That means United stand to lose up to £100m from the arrangement should the troubled giants consistently fail to qualify for Europe’s premier club competition.

The record-breaking kit deal — potentially worth £900m — will start in the 2025-26 season.

United’s current 10-year arrangement started in 2015 and is worth up to £750m.

Manchester United could miss out on up to £100m should they fail to get Champions League consistently throughout their upcoming Adidas contract

Erik ten Hag’s side qualified for the Champions League last season but are currently sixth

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It contains a Champions League clause that means a failure to play in it for two consecutive seasons reduces annual payments by £25m a year. 

The club have missed out on the elite competition three times since the deal was signed.

It is understood the fresh adidas deal also contains bonus clauses worth up to £4.4m a year if the men’s or women’s teams win domestic or European silverware.

Manchester United are currently bottom of their Champions League group after losing to Copenhagen in midweek


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