Dancer: Argos Christmas advert 2023
This year, Argos will see their fan favourite toys Connie and Trevor put on a show to tell the nation that “This Christmas, There’s More To Argos”.
The toys have returned to viewers’ screens to advertise their impressive range of top brands and stylish gifts on offer this Christmas.
Kicking off the trailer, Connie performs an epic dance across a table on Christmas Eve as she struggles to contain her excitement for the big day.
Trevor begins to take the role of director and commands: “Lights, camera, coffee machine,” before Connie emerges from the shadows to unveil herself wearing a dazzling pink Christmas jumpsuit.
Connie struts past a series of Argos products, used to heighten her grand performance, such as a Sonos speaker and Habitat Gold cocktail shaker which sparkles against her pink sequin jumpsuit.
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Preparing for the big finale, fans are shown that Trevor has been filming all this on a phone, or at least he was supposed to.
Connie concludes her big performance with a wind-swept hairstyle, courtesy of a stylish Shark hairdryer.
The advert ends as Connie cartwheels across the festive table asking: “Please tell me you got that, Trev?” but is soon revealed that Trevor has been recording himself the entire time whilst Connie claps to herself proudly.
Argos’ modern take on “Toys come to life” highlights their brand of “There’s More To Argos” which launched earlier this year.
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The aim is to showcase the vast array of most-wanted products on offer from the retailer, from toys, home and beauty, to cutting-edge tech, positioning Argos as a destination for quality and style, as well as great value.
Laura Boothby, Head of Campaigns at Argos, said: “There was no better way to show off what you can find at Argos this Christmas than bringing back our loveable and family-friendly characters Connie and Trevor.
“In a festive-themed adventure, the dynamic duo spotlight just a few of the incredible products our customers can buy this Christmas, and bring them to life in a witty and playful way – igniting the Christmas joy our customers can find at Argos.”
Matt Moreland and Chris Clarke, Creative Directors at The&Partnership, added: “We wanted to pull out all the stops for the latest Argos instalment. It is Christmas after all.
“So we teamed Connie up with some stylish merch, a world class choreographer, and a remix of one of the best disco tracks of all time. Surely nothing could go wrong?”
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