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I'm A Celeb fans thought they spotted an amusing link between Arlene Phillips and Holly Arnold in the opening episode of the ITV show.
The beloved celeb challenge show returned to our screens on Sunday night (November 21), and this year's celebs introduced themselves to the public in their opening video tapes.
However, when it came to former Strictly star Dame Arlene Phillips' introductory video, ITV viewers couldn't help but notice a similarity to last year's contestant, Holly Arnold MBE.
Arlene appeared on the screen and mentioned her royal title, Dame, three times, but she claimed she "forgets" about her title.
Eagle-eyed viewers don't miss a beat though, and many referenced Paralympic athlete Holly Arnold – who became known for allegedly bringing up her MBE title a lot during her time on the show.
Holly's title became a running gag on the show, and some viewers on Twitter joked that Arlene could be the next victim of the royal-title-banter.
One fan said: "Can’t wait for Arlene to pull a Holly Arnold and mention her Damehood every 5 seconds"
A second said: ""Arlene: I am a Dame but it’s a title I often forget about ….. now I’m going to mention it 3 times just in my opening 3 minute VT."
A third wrote: "Me if Dame Arlene Philips will be like Holly Arnold MBE" as they attached a photo of TOWIE star Gemma Collins waving disapprovingly.
A fourth thought back to last year's MBE jokes as they added: "holly arnold MBE was the funniest thing last year"
A fifth asked:" Will DAME Arlene be this years Hollie Arnold MBE?"
Holly's title became an internet meme after she announced her MBE title on the walky-talky during last year's first episode.
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